Braleva stands for good housing. Braleva Kiinteistöpalvelut Oy combines future’s innovative housing services and their providers, the everyday heroes of good living. In late 2019, two companies merged under the Braleva name; Isännöintiverkko and Soukan Huolto formed Braleva Kiinteistöpalvelut Oy. The company provides services for real estate management, technical real estate management, property maintenance, cleaning, renovation and landscape services.
In conjunction with their brand renewal, three separate websites (isannointiverkko.fi, soukanhuolto.fi and braleva.fi) were combined into one comprehensive whole; a custom-made WordPress site was built to service as a multipurpose tool for communications’, sales’ and customer service’s needs. Braleva needed a system that was easy to maintain and manage independently.
The renewed Braleva brand required a matching modern and fresh visual design for the website, where a clear and easy-to-navigate content structure made sure that the site reached its goals for accessibility and intuitive user experience. In addition, Braleva had a clear purpose in mind; they wanted to look completely different from their competitors. Sami Nikkinen from Reason was in charge of creating the captivating visual look.
Earlier experiences from using WordPress bode well for its selection to be used as the CMS in the website renewal. It offers flexible tools for content management and has the benefit of being easy to customize and modify when needed. The site was partly translated to English, as Braleva wants to cater for all of their customers with multiple nationalities.
From a SEO perspective, a separate provider ensured that redirections and technical setup was according to latest standards. In addition, continuous optimisation and improvement ideas are discussed and also gathered through customer feedback.