The day we hit 42% mobile visitors

booncon pixels mobile optimized responsive web design

by Leeni Harmainen, Marketing & Sales Padawan, an enthusiastic Design Rookie. Take a look at what we do at booncon PIXELS!

Mobile is BIG.

As we wrote in January, this is the year of the mobile revolution – the number of mobile devices is expected to exceed desktop and laptop personal computers (worldwide) during this year. It seems that the revolution is even stronger in Singapore. We got to experience this during the last month.

From June 2013 to May 2014 we had approximately 6% mobile visitors on our blog page and the number had never been above 15%.

The shift

Sherizan from Singapore joined our team in May and we published a text by him two weeks ago, on June 19th 2014. The shift happened. Statistics from the last 30 days show a staggering 42% of mobile visitors with 38% of the visitors from Singapore. We have never reached such a high number of mobile visitors in any of our sites.

singapore mobile optimized responsive design with user experience

BIG in Asia

Looking at statistics it is clear why we received so many mobile visitors from Singapore. In Singapore the mobile subscription penetration is 148%. In Europe it is 139%.

 mobile users singapore urban browsing

What’s more important however, is the expected growth. The number of Asia Pacific subscribers is expected to grow by 5.5% a year (CAGR) until 2020, reaching 2.4 billion. Only Sub-Saharan Africa is expected to grow at a faster rate during the period.

“Asia Pacific is at the forefront of mobile subscriber growth and service innovation, reflecting its position as home to a diverse range of markets and people…”
– Anne Bouverot, Director General of the GSMA.

Data from the GSM Association

Global figures

Though Asia Pacific is leading the pack, the growth of mobile is evident on a global scale too. In the Code Conference Mary Meeker, presented the 2014 edition of her annual trends report.

“As Internet User Growth Slows, the Real Driver Is Mobile Usage.” – Mary Meeker

The percentage of mobile traffic of global internet traffic keeps rising and is expected to maintain or even accelerate its growth. The revolution is surely happening!!
 mobile internet traffic optimized responsive design

How mobile are you?

Looking at these numbers should encourage everybody to invest into mobile solutions. What is the mobile experience you offer your website visitors, application users, web-shop clients and information seekers online?

Our tips for mobile design:

1. Think about your content from the mobile point of view!
Mobile devices are smaller than desktop devices, so the content and functionality has to be optimised for them.

2. Decide between responsive and a separate mobile app.
You need to decide whether you want to have a responsive solution that functions on all device sizes, or a separate, independent mobile app.

3. DON’T underestimate mobile users.
If your solution doesn’t convince your visitors they are out in seconds and it’s double as hard to get them to come back.

4. DON’T settle for a quick fix
This one should be self-explanatory. Quick fixes do not work. If you decide to invest in mobile, do it right the first time.

5. DON’T make your visitors wait
Mobile devices are mostly used when on the move, or waiting for something. Aim for less complicated content and a fast load time even with a slower network. No one wants to wait while they’re waiting.

6. DON’T forget to double-check everything
Have a digital native comment and check on your mobile experience, they will give you honest and ruthless feedback 😉

We’ll keep tracking our mobile visitors, let’s see when the wave truly hits Europe.


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Check out the entire “Designing for mobile” post from here.

We Are Social study by US Census Bureau

GSM Association data