Design picks


Over the last few weeks we have been engaging in a bit of soul-searching. What are we, what do we do, how can we describe ourselves? After much reflection, the following definition stood out: “We are a digital design and consultancy studio in the heart of Helsinki”.

And this is true.

However, the very process of considering varying definitions, names, descriptions and meanings of different terms led us to a singular word, which lies at the heart of everything we do.


We are designers, we create design, designing is what makes us happy..

So, what is this design we speak of?

A wise man once said…

Instead of re-inventing the wheel or trying to come up with an all-round perfect definition for design, we decided to share the thoughts of a few smart people we feel already nailed it.

“To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatise, to persuade, and perhaps even to amuse.” – Paul Rand

We see eye to eye with Mr. Rand.

PAUL RAND (1914–1996) was an American graphic designer best known for his corporate logo designs. His famous creations are the logos for IBM, UPS, Enron and Next, among many others.

“Design must be functional and functionality must be translated into visual aesthetics, without any reliance on gimmicks that have to be explained” – Ferdinand A. Porsche

The grandson of Porsche’s founder had a vital point.

FERDINAND ALEXANDER PORSCHE (1935–2012) designed the noted Porsche 911. The newest version of the model was published in May 2013. This model marks the 50th anniversary of the 911 but also the 40th anniversary of the infamous 911 Turbo. Good design withstands the test of time.*

Check out the video for the newest model – branding certainly matters!

“There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design” – Edward Tufte

This professor has it right.

EDWARD TUFTE (1942–) is an American statistician and professor emeritus of political science, statistics, and computer science at Yale University. He is known for his pioneering work in the field of data visualisation. To learn more, read his book The Visual Display of Quantitative Information.

We took a look at one of his presentations with this little gem about PowerPoint: “I suppose I should say a little something about PowerPoint..umm.. it sucks.”


New and cool from the design front

In addition to designer idols, we are inspired by many successful designs too. We are intrigued by success stories and excellent ideas and innovations.

“Try on” furniture

Only last week we had a chance to see the new IKEA catalogue app in action when we attended the catalogue launch event. The new, innovative app integrates the physical catalogue and the digital world in a smart way, making it possible to “try on” furniture 😉

For more information and to download the app, click here

How would a sofa fit into our office? Or what about a new table?

ikea catalogue

Twice as smart

We are impatiently waiting to see how a smart phone with two screens makes it in the brutal competition against Apple, Samsung, HTC, Nokia and others. Yota Phone is a newly launched product from Yota Devices, a company that describes itself as a user experience company. We love that description!

Yota Phone seeks to revolutionise the concept of smart phones by adding more emotion, a longer battery life, and connecting its users more with the real physical world. “Everyone out there wants to beat each other on specs, no one is taking risks anymore when making a smartphone,” said Vlad Martynov, CEO of Yota Devices, in an interview by Forbes in May 2013. ”Everyone is doing the same thing and we wanted to make a gadget with a soul. A smartphone that fits our lives the way we live them now, not a decade ago.”

Check out the Yota Phone introduction video!

Does twice as smart equal twice as successful?

Hot and fresh to be launched

Of course being inspired by others is never enough for any designer. We too have an ace up our sleeve – stay tuned for some news from our PIXELS division!

Bis bald!